How a Global Online Sourcing Platform Generated 380+ Leads With a Content-rich LinkedIn Marketing Strategy
Situation
Local leaders in procurement solutions wanted to go global. As part of their expansion plans, they had built an online global sourcing platform and wanted to move to emerging markets with a focused growth strategy.
Task
We needed to project the brand as one that evolved from being an industry leader to thought-leaders within the community of architects, interior designers and other influencers.
Approach
We developed a campaign with LinkedIn as the platform, to create an authoritative voice for the brand, establish connections and generate leads. The LinkedIn content was optimized to corroborate the brand message. Networking initiatives reached out to targeted segments of users. Thus creating a highly engaged and focused ecosystem where relevant content was shared with the right audience.
The Results
In less than 4 years of the campaign, the client witnessed exponential growth
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19,000+
Connections Built Organically
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5000+
Group Members - Mostly Influencers From the Industry
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380+
Leads Generated – Relevant, Engaged & Ready to Grow!
Trusted by Hundreds of Entrepreneurial Companies
